Generali Vietnam Life (GVL) officially opened its branch office in Ha Noi

  • After one year of successful operation in Ho Chi Minh City, GVL opened its branch office in Ha Noi. It also officially launched its tied agency for individual business in Hanoi and bring to the market in the North its differentiated products and excellent services.

Ha Noi, Jun 10, 2013 – Generali Vietnam Life (GVL) officially opened its branch office in Ha Noi today. The branch office is located at 12/F, VCCI Tower, 9 Dao Duy Anh, Dong Da District, Ha Noi.

Generali Vietnam Life obtained its business license no. 61 GP/KDBH on April, 20th 2011 by the Ministry of Finance of Vietnam. It launched its group business in November, 2011 and its tied agency for individual business in HCMC in April 2012.  Today also marked the official launch of its tied agency in Hanoi. GVL is the latest venture of Generali Group to expand into the emerging Asia. Founded in Trieste (Italy) in 1831, the Group is one of the leading insurers in the world with an annual premium income of €70 billion, over 65 million customers, 80,000 employees and a strong distribution network of 100,000 professionals. Wholly owned by Generali Group and headquartered in Ho Chi Minh City, Generali Vietnam Life commits to be a multi-channel distribution insurance provider with business model covering individual and corporate business through tied agents, brokers, banks and financial institutions channels to meet the financial management and protection needs of individuals and companies in Vietnam.

With the opening of Ha Noi branch office, GVL is now well-positioned to bring in positive differentiation and better choices to potential customers in Hanoi. GVL’s expansion to Hanoi is an important development milestone for GVL. It enables GVL to extend it successful business model from HCMC to Hanoi.  

On the occasion of the branch opening ceremony, General Director, Mr. Simon Lam, said: “We are excited with the setting up of our Hanoi Branch. Ha Noi is the capital of Vietnam. It is a very important market in its own right and a springboard for our further development in the North.  We will replicate our successful business model in HCMC where we launched our business one and a half year ago. With the official launch of its individual life business in Hanoi, GVL will bring to the Hanoi market a quality-focused model to support agency productivity. This encompasses an all rounded approach to focus on quality recruitment, training and development, mentoring and activity management of our agency force. This approach is supported by a strategic investment in building up the agency development competence of the company which will provide GVL with a sustainable competitive edge for long term success. Our branch operation will further strengthen our service capability for our group employee benefits clients in Hanoi for a Group business portfolio that is fast expanding.


Commenting on the GVL team in Hanoi, Ms. Yong Lai Yin, General Manager, Ha Noi Branch Office, said “GVL is blessed with the capability and commitment of our Ha Noi team.  With their deep knowledge of the Hanoi market, the insights of the insurance needs of the customers in the North and their dedication, GVL will strive for making a lasting and professional mark in the hearts of our customers.”

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